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Maharashtra Agri Export Policy
Draft Agriculture Export Policy (AEP) of Maharashtra State
Draft
Agriculture Export Policy (AEP) of
Maharashtra State
Prepared by
Maharashtra State Agricultural Marketing Board
(MSAMB)
20-09-2019
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 2
Agriculture Export Policy (AEP)
For Maharashtra State
INDEX
S. No. Title Page No.
1 Introduction 3
2 Maharashtra: Advantage for Agriculture Export Hub 5
3 Aims & Objectives 9
4 Current Agriculture Trade Scenario of Maharashtra 10
5 Elements of Maharashtra State Agriculture Export Policy
Framework
15
6 Strategic Recommendations 16
6.1 Policy Measures 16
6.2 Stable Trade Policy Regime 16
6.3 Reforms in APMC Act in Maharashtra 17
6.4 Infrastructure and Logistics 18
6.5 Holistic Approach To Boost Exports 19
6.6 Greater Involvement Of State Governments In Agriculture Exports 20
6.6.1 Identification of a Nodal State Department / Agency for
Promotion of Agriculture Export
20
6.6.2 Inclusion of Agricultural Exports in the State Export Policy 21
6.6.3 Institutional Mechanism at State Level and Cluster Level to
Support Exports
21
6.6.4 Cluster Facilitation Cell 23
7 Operational Recommendations 24
7.1 Focus on Clusters 24
7.2 Promoting Value Added Product Export 27
7.3 Skill Development 30
7.4 Market Development 31
7.5 Attract Private Investments in Export Oriented Activities and
Infrastructure
32
7.6 Ease of Doing Business (EoDB) & Digitization 33
7.7 Developing Sea Protocol 34
7.8 SPS and TBT Response Mechanism 35
7.9 Traceability System 36
7.10 Importing Export Oriented Germplasm & Planting Material 36
7.11 Research and Development 37
7.12 Use of Agri-Start-Up Fund 38
Annexure – I 39
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 3
1. INTRODUCTION:
Agriculture is the mainstay of the state of Maharashtra. Maharashtra’s economy is
predominantly agrarian. It is the main occupation of the people. Both food crops and cash
crops are grown in the state. Principal crops include rice, jowar, bajra, wheat, pulses,
turmeric, onions, cotton, sugarcane and several oil seeds including groundnut, sunflower and
soybean. The state has huge areas, under fruit cultivation of which mangoes, bananas, grapes,
and oranges are the main ones. The agriculture in state is predominantly rain-fed. The state
has 24 per cent of drought—prone area of the country. However state has potential for growth
in agricultural sector in spite of challenges.
Agriculture & allied activities sector plays an important role in the economic development of
the State. The share of agriculture & allied activities sector in the total Gross State Value
Added (GSVA) is about 12.2 per cent during 2016-17 as against 15.3 per cent during 2001-
02 which shows declining trend over the period, whereas major portion of the population is
still dependent on this sector. Reduction in average size of agricultural holdings, increasing
number of marginal &small farmers, dependency on monsoon & weather, low productivity
are the major concerns of the agriculture sector in the State.
Though, the share of the allied activities in the Agriculture & allied activities sector is
comparatively less, its contribution with reference to livelihood is of immense importance.
The increasing consumption of fruits & vegetables, milk & milk products, poultry, meat, fish
and flowers due to changing lifestyle indicates substantial growth potential. This potential
needs to be tapped to the greater extent for enhancing farmers’ income.
The vast production base offers India tremendous opportunities for export. During 2018-19,
India exported fruits and vegetables worth Rs. 10236.93 crores/ 1,469.33 USD Millions
which comprised of fruits worth Rs. 4817.35 crores/ 692.01 USD Millions and vegetables
worth Rs. 5419.48 crores/ 777.25 USD Millions. India is not only the largest producer of
cereal as well as largest exporter of cereal products in the world. India’s export of cereals
stood at Rs. 56,841.08 crore / 8,180.87 USD Millions during the year 2018-19. Rice
(including Basmati and Non-Basmati) occupy the major share in India’s total cereals export
with 95.7% during the same period. Whereas, other cereals including wheat represent only
4.3 % share in total cereals exported from India during this period. India’s exports of
Processed Food was Rs. 31111.90 Crores in 2018-19, which including the share of products
like Mango Pulp, Processed Vegetables, Cucumber and Gherkins ( Prepd. & Presvd),
Processed Fruits, Juices & Nuts, Pulses, Groundnuts, Guargum, Jaggery & Confectionary,
Cocoa Products, Cereal Preparations, Alcoholic Beverages, Miscellaneous Preparations, and
Milled Products.
The nation’s export trade depends largely on agricultural sector. For example, agricultural
commodities such as jute, tobacco, spices, oilseeds, raw cotton, tea as well as coffee, fruits &
vegetables etc. accounts for approximately 18 % of the entire value of exports of a country.
This demonstrates that agriculture products also continue to be important source of earning a
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 4
country foreign exchange. This helps to reduce countries unfavorable balance of payments as
well as saving foreign exchange. This amount may be well used to import other essential
inputs, machinery, raw-material, and other infrastructure that is helpful for the support of
country’s economic development.
Total agricultural exports from India grew at a CAGR of 16.45 per cent over FY10-18 to
reach US$ 38.21 billion in FY18. Between Apr 2018-Feb 2019 agriculture exports were US$
34.31 billion. India is also the largest producer, consumer and exporter of spices and spice
products. Spice exports from India reached US$ 3.1 billion in 2017-18. Though India’s share
in the global market is still nearly 2.2% only, there is increasing acceptance of horticulture
produce from the country. This has occurred due to concurrent developments in the areas of
state-of-the-art cold chain infrastructure and quality assurance measures.
The agriculture export from India, as per the category of importing countries is as under. This
shows that there is wide scope for export to developed countries, where returns of the export
are much more than the developing or least developing countries. To increase the export to
developed countries, integrated efforts are required.
Category Qty (MTs) Qty (%) Value (Rs. Crores) Value
(%)
Developing Countries 14465897 63 89930 69
Developed Counties 2363892 10 22014 17
Least Developing Countries 6180225 27 17870 14
Maharashtra is leading state in the country for export of agriculture produce. In the
horticulture crops, Maharashtra ranks 1st in many fruits like grapes, pomegranate, banana etc.
and in many vegetables too. State has in the top positions in production of Cereals, pulses,
oilseeds, dairy products, fisheries and animal products. Maharashtra has got location
advantage for agriculture export along with infrastructure. If more integrated efforts are put
into, Maharashtra will become the export hub of agro produce from the country. To integrate
these efforts of various stakeholders, Maharashtra State has developed this Agriculture
Export Policy for the state, in accordance with the Agriculture Export Policy developed by
Department of Commerce, Government of India.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 5
2. MAHARASHTRA: ADVANTAGE FOR AGRICULTURE EXPORT HUB:
1. Maharashtra is the third largest state in area and second largest state in population of
India. It has an area of 307,713 sq. km. with 36 districts, 355 blocks and 43565
villages and a population of 11.24 Crores. The 54% population of the state is rural.
All the districts of Maharashtra are grouped into six divisions: Aurangabad Division,
Amravati Division, Konkan Division, Nagpur Division, Nashik Division and Pune
Division.
2. Maharashtra is situated in the western region of the country a long coastline stretching
nearly 720 km along the Arabian Sea. It is surrounded by Gujarat to the North West,
Madhya Pradesh to the north, Chhattisgarh to the east, Telangana to the south east,
Karnataka to the south and Goa to the south west.
3. Maharashtra’s State’s contribution to all India nominal GDP is highest at 14.4 per
cent in 2017-18. As per the first revised estimates, Nominal Gross State Domestic
Product (GSDP) for 2017-18 is ` 24,11,600 crore as against 21,88,532 crore for 2016-
17. Real GSDP is 19,42,769 crore for 2017-18 as against 18,06,581 crore for 2016-17.
The Per capita State Income for 2017-18 is 1,76,102 as against 1,62,005 for 2016-17.
It is home to some of the largest corporate in the country.
4. The State ranks 11th in average size of operational holding (1.34 ha) amongst all
states, as per Agriculture Census 2015-16. The total area of small & marginal (upto
2.0 ha) operational holdings was 92.20 lakh ha constituting 45.0 per cent of the total
area whereas number of small and marginal operational holdings was 121.55 lakh
which is 79.5 per cent of the total number of operational holdings.
5. Maharashtra has the largest economy in India. Although Maharashtra is a highly
industrialized state of India, agriculture continues to be the main occupation in the
state. Maharashtra’s economy is primarily agricultural and rural. Agriculture is major
occupation of the people in Maharashtra. Both food and cash crops are grown in the
State.
6. The state has nine agro climatic zones favorable for cultivating multiple crops, fruits
and vegetables round the year.
7. The state produce variety of cereals, fruits, vegetables fisheries and livestock
Principal crops of Maharashtra include rice, jowar (sorghum), bajra (pearl millet),
pulses, and sugarcane and oil seeds such as groundnut, sunflower and soybean. The
state has huge areas under fruit and vegetable cultivation with large production of
fruits such as mangoes, bananas, grapes, oranges, sapota, custard apple, papaya and
largest producer of vegetables such as onion and tomatoes.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 6
8. Agricultural Marketing in Maharashtra:
a. Maharashtra is the leading state in implementation of Agriculture Marketing
Systems as compared to other states in the country. The regulatory aspects of
Agrculture Marketing are taken care by Directorate and Marketing and the
developmental aspect is taken care by Maharashtra State Agricultural
Marketing Board (MSAMB). Maharashtra has adopted the provisions of
Model Act for developing alternatives for farmers to sell their produce.
b. The Maharashtra State Agricultural Marketing Board is mainly entrusted with
activities such as keeping necessary co-ordination in working of market
committees (307 Main Market Yards, 597 Sub Market Yards), development &
promotional activities of Agriculture Produce Marketing Committees
(APMC), establishment of agro-export zones, horticultural training centers and
grading & packing facilities, etc. The quantity and value of arrivals in all the
market committees in the state in 2017-18 is 184.41 Lakh MTs worth Rs.
51,093 Crores.
c. NITI Aayog launched in 2016 an index (Agricultural Marketing and Farmer
Friendly Reforms Index (AMFFRI)) to rank States and UTs based on
implementation of seven provisions proposed under model APMC Act like
joining e-NAM initiative, special treatment to fruits and vegetables for
marketing and level of taxes in mandis. These indicators reveal ease of doing
agribusiness as well as opportunities for farmers to benefit from modern trade
and commerce and have wider option for sale of her/his produce. These
indicators also represent competitiveness, efficiency and transparency in agri.
markets.
d. The State of Maharashtra achieved first rank in implementation of various
reforms. The State has implemented most of the marketing reforms and it
offers best environment for doing agri-business among all the States/UTs.
9. Fruits and vegetables are de-notified by way of Maharashtra Ordinance dtd. 5 July
2016 and incorporated in the APMC Act vide Government Gazette dtd. 12 January
2017. If the trade takes place outside mandi yard there is no need to pay mandi fees.
Under the Maharashtra Agricultural Produce Marketing (Development & Regulation)
Act, the number of direct marketing licenses issued upto 19th November, 2018 was
981. Apart from these, 52 private market licenses have been issued.
10. As per the Agricultural Marketing and Farmer Friendly Reforms Index compiled by
NITI Aayog in 2016, the State achieved first rank in the implementation of the
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 7
marketing reforms and it offers best environment for doing agri-business among all
the States/UT’s.
11. e-NAM is a pan-India electronic trading portal which networks the existing APMC
mandis to create a unified national market for agricultural commodities. This provides
a single window service for all APMC related information & services and includes
commodity arrivals & prices, buy & sell trade offers, provision to respond to trade
offers. While material flow of agriculture produce continues through mandis, an
online market reduces transaction costs and information asymmetry. Under the e-
NAM, in all 60 market committees have been included in Maharashtra in two phases.
Gate entry, e-auction and e-payment have been started in 30 market committees in
first phase. In second phase, gate entry in 30 market committees has been started out
of which e-payment has been started in 21 market committees. At the end of
November, 2018, around 30 lakh quintal of grains have been e-auctioned amounting
to 865 crore. Around Rs. 22.34 crore of e-payment has been done in 29 market
committees. In 59 market committees, e-single labs have been established to monitor
quality of agriculture goods.
12. Over this period from year 1970 to 2016, the average size of land holding decreased
from 4.24 ha to 1.34 ha in Maharashtra. Therefore, for attaining significant volumes
of high quality produce of the same variety and to acquire considerable negotiation
capacities, the farmers’ groups / Farmer Producer Organizations need to be
established. They shall be promoted for the Farmer Producer Companies, under
Section IX-A of the Companies Act. Around 1749 FPCs are registered in
Maharashtra. If they are nurtured and trained, can be utilized as a best resource for
developing backward and forward linkages and will become financially viable.
13. The state has a well-developed social, physical and industrial infrastructure. Apart
from 16 airports, the state has two major and 48 minor ports. Biggest International
Airport like Mumbai connecting all the major cities across the world and the
Jawaharlal Nehru Port Trust (JNPT), handling major export consignments of the
country is in Maharashtra.
14. Potential for setting up of Food Processing Industry in Maharashtra. Largest
contributor to India’s GSDP, a large industrial base with 14.4% share of India
Industrial sector. Mumbai, the capital of Maharashtra houses the headquarters of most
of the major corporate & financial institutions. Well-developed infrastructure,
abundant natural resources, connectivity to all major areas and skilled human resource
make it an ideal investment destination. Major strength of Maharashtra’s food
processing industry lies Cereals- Rice, wheat, Maize; Nutri-cereals- Pearl millet
(Bajra) and Sorghum other small millets, Fruits and Vegetables – Mangoes, Bananas,
Grapes, Oranges, Onion and Tomatoes; Oilseeds- Groundnut, Sunflower and
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 8
Soybean, Pulses- Pigeon pea, Chickpea, Green gram (Moong), Black gram (Moth),
Commercial crop- Sugar, cotton; Livestock & fisheries: Milk, fisheries, meat and eggs
etc.
15. The State’s agricultural export policy has drafted by increased emphasis given to
technology transfer to farmers for globally competitive production in terms of quality
and post-harvest. The post harvest handling, value addition, processing, scientific
storage, modern marketing system and export promotion are the main features of the
policy. The components considered are extra sensitive towards the need of techno-
infrastructure and market intelligence, product development and product promotion.
16. As a short-term policy, it is proposed to undertake studies to scientifically define the
constraint and identify the alternative solutions for encouraging exports by making
gap analysis in infrastructure, technology and trained manpower and to identify areas
requiring policy and institutional reforms. Organizing awareness campaign for the
farmers of the State for the new regime of International markets, tackling the issues of
export quality production, PHM, packaging, processing and marketing, diversification
of agriculture towards horticulture, medicinal and aromatic plants, spices etc.,
application of IT in agriculture marketing for addressing mass of farming community
for transfer of technology, capacity building for extension workers and giving due
importance to frontier technology as R & D policy should be the ingredients of this
agri-exports revolution in the state.
17. Long term policy for agri-exports is based upon setting quality parameters for various
agricultural produce on scientific lines, standardization of production technology for
export quality production at globally competitive prices to serve dual purpose of
protecting domestic market from imported farm produce and getting increased access
to export market, mapping of PHM infrastructure such as cold chain, sorting and
grading / pack houses, packaging, transport and storage and marking gap analysis,
identifying the need for varietal changes in crops from point of view of requirement of
end user, identification of technology gap in production, plant protection, PHM,
processing etc., market sector reforms for domestic marketing system, setting a
system for market survey, market intelligence, market information, product
development, product promotion in place – especially with respect to transit markets
and export destinations, application of IT in agriculture extension and information
dissemination, assessment of HRD needs in changed scenario and increased
participation of private sector and women.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 9
3. AIMS & OBJECTIVES:
The Maharashtra State Agriculture Export Policy is framed with a focus on agriculture export
oriented production, export promotion, better farmer realization and synchronization within
policies and programs of Government of India and Government of Maharashtra. It is focused
to have a “Farmers’ Centric Approach” for improved income through active involvement of
farmers in export.
The broad objectives and vision of the Maharashtra State Agriculture Export Policy is
highlighted below.
1. To make Maharashtra as an Agri. Export Hub of a country.
2. Entrepreneurship development in Agri. Export in the state of Maharashtra.
3. To diversify export basket, destinations and boost high value and value added
agricultural exports including focus on perishables.
4. To promote novel, indigenous, organic, ethnic, traditional and non-traditional
Agri products exports.
5. Creation of efficient export oriented infrastructure and utilization of existing
infrastructure.
6. To provide an institutional mechanism for pursuing market access, tackling barriers
and deal with sanitary and phyto-sanitary issues.
7. Provide support to stakeholders for making product competitive in export markets.
8. Skill development of the concerned stakeholders in the agri. export.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 10
4. CURRENT AGRICULTURE TRADE SCENARIO OF MAHARASHTRA:
Agriculture is the mainstay of the state of Maharashtra. Maharashtra’s economy is
predominantly agrarian. It is the main occupation of the people. Both food crops and cash
crops are grown in the state. Principal crops include rice, jowar, bajra, wheat, pulses,
turmeric, onions, cotton, sugarcane and several oil seeds including groundnut, sunflower and
soybean. The state has huge areas, under fruit cultivation of which mangoes, bananas, grapes,
and oranges are the main ones. The total irrigated area which has been used for crop
cultivation is 33,500 square kilometers. The agriculture in state is predominantly rain-fed.
The state has 24 per cent of drought-prone area of the country. However state has potential
for growth in agricultural sector in spite of challenges.
Agriculture & allied activities sector plays an important role in the economic development of
the State. The share of agriculture & allied activities sector in the total Gross State Value
Added (GSVA) is about 12.2 per cent during 2016-17 as against 15.3 per cent during 2001-
02 which shows declining trend over the period, whereas major portion of the population is
still dependent on this sector. Reduction in average size of agricultural holdings, increasing
number of marginal &small farmers, dependency on monsoon & weather, low productivity
are the major concerns of the agriculture sector in the State.
Though, the share of the allied activities in the Agriculture & allied activities sector is
comparatively less, its contribution with reference to livelihood is of immense importance.
The increasing consumption of fruits & vegetables, milk & milk products, poultry, meat, fish
and flowers due to changing lifestyle indicates substantial growth potential. This potential
needs to be tapped to the greater extent for enhancing farmers’ income.
The land utilization statistics for 2016-17 depicts that of the total 307.58 lakh ha geographical
area of the State, the gross cropped area was 232.24 lakh ha while the net area sown was
169.10 lakh ha (55.0 per cent).
Sustainable Development Goals envisages promotion of sustainable agriculture and ensuring
availability & sustainable management of water. Accordingly, the major initiatives like,
enhancement of crop productivity, improving yield and quality of horticulture & floriculture,
reducing cost of cultivation, integrated farming system approach, promotion of group
farming, soil & water conservation for moisture security, creation of quality infrastructure for
storage and processing to control wastage, post-harvest technology for value addition,
promotion of value addition chain, promoting export of agriculture produce, agriculture credit
and risk mitigation are incorporated in the Vision 2030 document of the State.
Horticulture holds on an average 30 per cent share in Gross State Value Added (GSVA) of
crop sector.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 11
Area and production of principal kharif crops in Maharashtra (2017-18):
Crop Area (‘000 Ha) Production (‘000 MTs)
Rice 1,425 2668
Jowar 565 547
Bajra 788 669
Ragi 93 106
Maize 695 2166
Other Cereals 42 21
Total Cereals 3608 6177
Tur 1375 1250
Moong 432 159
Udid 351 121
Other Pulses 81 54
Total Pulses 2239 1584
Total Foodgrains 5847 7761
Soybean 3694 3805
Groundnut 240 275
Sesamum 27 5
Nigerseed 13 2
Sunflower 16 8
Other Oilseed 6 1
Total Oilseeds 3996 4096
Cotton (Lints)* 4351 6094
Sugarcane** 902 83138
Total Sown Area 15096
** Harvested Area
* Production of Cotton in ‘000 bales of 170 kg each.
Source: Commissionerate of Agriculture, GoM
Area and production of principal rabi crops in Maharashtra (2017-18):
Crop Area (‘000 Ha) Production (‘000 MTs)
Jowar 2899 1842
Wheat 1138 1885
Maize 334 905
Other Cereals 7 4
Total Cereals 4378 4636
Gram 2234 2049
Other pulses 102 51
Total Pulses 2336 2100
Total Foodgrains 6714 6736
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 12
Sesamum 4 1
Safflower 39 21
Sunflower 24 12
Linseed 11 3
Rapeseed & Mustard 7 2
Total Oilseeds 85 39
Total 6799
Source: Commissionerate of Agriculture, GoM
Area and production of Horticulture crops in Maharashtra (2017-18):
Crop Area (‘000 Ha) Production (‘000 MTs)
Fruits 735.18 11728.66
Vegetables 726.20 12306.72
Condiments & Spices 34.37 370.70
Plantation Crops 220.72 361.07
Flowers* 5.49 86.07
* Include cut and loose flowers
Source: NHB, GoI
Maharashtra – An advantage for Export:
The share of Maharashtra state in the country’s agriculture export is considerable because of
many factors, which can be enlisted as under:
• Maharashtra has typical monsoon climate, with hot, rainy and cold weather seasons.
Tropical conditions prevail all over the state. Hence wide range of commodities
available. Both food crops and cash crops are grown in the state.
• Availability of Good Quality Produce.
• Availability of Infrastructure – pilot projects for post harvest handling, as per the
protocols of importing countries are available.
• India’s biggest Sea Port (JNPT) and International Airport (Chhatrapati Shivaji
International Airport) are in and around Mumbai.
• Farmers have easy adoptability of new technology and Package of Practices.
• Majority of the agri. exporters are having their set up in Mumbai, Pune and Nashik.
• Major catchment areas like Gujarat, Karnataka, Andhra Pradesh etc. are directly
linked with Mumbai by Road, Rail and Airways.
• Export from Maharashtra (considering exit ports in Maharashtra) is almost more than
50% and even more than 75% in case of Grapes, Mangoes, Pomegranate, Flowers,
Raisins etc.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 13
Export of agro commodities from Maharashtra as compared to India
Year 2015-16 2016-17 2017-18
No. Commodity State / Country Quantity Qty % Value Value % Quantity Qty % Value Value % Quantity Qty % Value Value %
1 Mango Maharashtra 24243 66.73 259 81.70 37180 69.92 368 82.51 35342 71.86 309 80.82
India 36329 317 53177 446 49180.48 382.34
2 Grapes Maharashtra 145830 93.36 1518 97.87 187296 80.41 1960 93.87 200203 93.36 2105.55 98.11
India 156203 1551 232940 2088 214440.6 2146.21
3 Banana Maharashtra 34915 37.28 115 32.30 38487 34.71 130 33.51 44559.26 43.98 149.35 42.82
India 93665 356 110872 388 101314.4 348.77
4 Orange Maharashtra 149 0.43 0.77 1.08 788 1.64 3.84 3.28 786.24 4.97 4.53 13.00
India 34522 71.29 48110 117 15835.15 34.84
5 Pomegranate Maharashtra 24355 78.39 354 85.10 29568 59.43 371 75.71 32652.49 68.98 412 76.62
India 31070 416 49755 490 47335.7 537.72
6
Raisins
(Manuka) Maharashtra 26009 96.97 197.44 96.78 30042 97.36 261 97.03 24434.25 95.60 230.98 96.63
India 26823 204 30858 269 25558.49 239.03
7 Rose (Flowers) Maharashtra 934 47.22 26.86 47.84 907.32 44.70 26.56 46.22 877.01 34.85 24.84 42.86
India 1978 56.14 2030 57.46 2516.79 57.95
8 Rose (Saplings) Maharashtra 13.93 61.80 0.7 60.34 22.84 78.35 1.09 77.30 37.78 83.16 1.81 82.65
India 22.54 1.16 29.15 1.41 45.43 2.19
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 14
Year 2015-16 2016-17 2017-18
No. Commodity State / Country Quantity Qty % Value Value % Quantity Qty % Value Value % Quantity Qty % Value Value %
9 Mango Pulp Maharashtra 15288 11.86 123 15.45 20470 15.64 168 19.86 20659.41 18.62 155.79 23.12
India 128866 796 130885 846 110923.7 673.92
10 Onion Maharashtra 781393 65.05 1590 57.88 1310274 54.24 1704 54.86 1054618 66.37 1971.66 63.83
India 1201245 2747 2415755 3106 1588986 3088.82
11
Other
vegetables (exl.
Onion)
Maharashtra
167376 23.92 727 34.31 196477 19.33 822 29.03 194232.6 25.15 838.17 40.05
India 699600 2119 1016435 2832 772448.1 2092.95
12
Other
processed fruits
& Veg (exl .
Mango Pulp)
Maharashtra
116931 36.46 1042 35.93 120326 33.86 1058 33.60 119043.2 30.42 1069.64 31.42
India 320732 2900 355314 3149 391283.8 3404.72
13
Dried
vegetables in
air tight
packages
Maharashtra
14118 21.33 206 22.54 16404 18.90 250 23.11 10215 19.32 128 22.38
India 66180 914 86790 1082 52880 572
Consolidated
Statistics State /
Country Quantity Qty % Value Value % Quantity Qty % Value Value
% Quantity Qty % Value Value %
Maharashtra 1351554 48.32 6159 49.48 1988242 43.86 7123 47.90 1737660 51.52 7401 54.50
India 2797235 12448 4532950 14871 3372749 13581
Source: Commissionerate of Agriculture, GoM
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 15
5. ELEMENTS OF MAHARASHTRA STATE AGRICULTURE EXPORT POLICY
FRAMEWORK:
The State Agriculture Export policy recommendations are organized in two broad categories:
strategic and operational. The salient features of the agricultural export policy are highlighted
below and discussed in greater detail in subsequent sub-sections.
A. Strategic:
1. Policy Measures
2. Stable Trade Policy Regime
3. Reforms in APMC Act in Maharashtra
4. Infrastructure and Logistics Support
5. Holistic Approach to boost exports
6. Active involvement of Government of Maharashtra in Agri Exports
B. Operational:
1. Focus on Clusters
2. Promoting Value Added Product Export
3. Skill Development
4. Market Development
5. Attract Private Investments in Export Oriented Activities and Infrastructure
6. Ease of Doing Business (EoDB) & Digitization
7. Developing Sea Protocol
8. SPS and TBT Response Mechanism
9. Traceability System
10. Importing Export Oriented Germplasm & Planting Material
11. Research and Development
12. Use of Agri-Start-Up Fund
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 16
6. STRATEGIC RECOMMENDATIONS:
As mentioned in the Agriculture Export Policy led down by Department of Commerce,
Government of India, top exportable agricultural commodities and products has been identified
on the basis of current global and Indian trade. Each commodity has been studied in detail based
on five key criteria: India’s current potential, India’s Production, Maharashtra’s share, Export
from India, Current Destinations, Major importing countries, their Supplier countries, our Target
Countries, future market potential, interventions required (Infrastructure/ Capacity Building /
Market Access etc) global trade, and. Some major potential commodities have been shortlisted as
focus commodities for specific farm, infrastructure and market intervention. Accordingly the
Product-Market Mix is prepared which is attached in Annexure – I.
6.1 Policy Measures:
To boost agricultural exports, general and commodity specific measures will be identified and
implemented at little to no financial cost, on urgent basis. e.g. use of scientific Packhouses for
packing of material for export consignments, to ensure quality, residue level, emphasis on
registration of more and more farms under Hortinet system etc.
6.2 Stable Trade Policy Regime:
The changes in export regime on ground of domestic price fluctuations, religious and cultural
belief can have long term repercussions. Such measures require constant fine tuning and keep the
market anxious which often leads to price shocks. While these decisions may serve the immediate
purpose of maintaining domestic price stability, they end up distorting India’s image in
international trade as a long term and reliable supplier. It is necessary to refrain from making a
distinction between the products meant for export and those for domestic consumption. This will
provide the farmer some confidence to plan for the overseas market.
Providing assurance that the processed agricultural products and all kinds of organic products will
not be brought under the ambit of any kind of export restriction (viz. Minimum Export Price,
Export duty, Export bans, Export quota, Export capping, Export permit etc.) even though the
primary agricultural product or non-organic agricultural product is brought under some kind of
export restrictions. Therefore State Government will give confidence to the exporters, processors
of agricultural products and all kinds of organic products, about the stable Trade Policy Resume
for export of their produce.
In the Agri Export Policy of DoC, GoI, it is mentioned that few commodities which are essential
for food security will be identified in consultation with the relevant stakeholders and Ministries.
Any export restriction on such identified commodities under extreme price situation will be based
on decision of a high level committee. Therefore Government of Maharashtra will precisely
analyze and forecast the situation of production of such crops (i.e. onion) which will help in
taking decisions at central level. Policy related issues will be discussed at State Level Steering
cum Monitoring Committee.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 17
6.3 Reforms in APMC Act in Maharashtra:
Maharashtra Agricultural Produce Marketing (Development and Regulation) Act 1963 has been
amended in Maharashtra, as per the Model Act given by Government of Maharashtra, to develop
parallel options for farmers to sell their produce. As per NITI Aayog, the State of Maharashtra
achieved first rank in implementation of various marketing reforms. The State has implemented
most of the marketing reforms and it offers best environment for doing agri-business among all
the States/UTs. This amendment in act enabled following measures:
• Direct marketing.
• Private markets.
• Farmer-Consumer Markets.
• Single License System
• Special Commodity Markets
• Contract farming.
• APMC Secretary Panel
Moreover, State Government incorporated other Amendments:
• Provision of e-Trading (Implementing Electronic National Agriculture Market – e-
NAM system in 60 APMCs on pilot basis)
• Market yard to be area of operation
• Single point levy of market fee across the State
• Deregulation of Fruits and Vegetables outside market yard.
• Commission charges to be paid by purchaser.
• Election Reforms – Agriculturist members to be elected directly by an agriculturist
who is not less than 18 years of age, holding minimum 10 R land and who has sold
his / her notified agriculture produce at least 3 times in preceding 5 years.
These amendments enabled farmers more flexibility / options to sell their produce without
being subjected to regulations constraining decision to buy and sell. Exporters are now
making Contract farming with growers directly. Exporter getting quality and consistent
supply, growers are getting assured market with pre-determined rates. Exporters buying the
produce from growers directly, this leads to understanding of requirements of international
markets by growers, thus market led production is improving. As the exporters are buying the
produce at farm gate, the risk of post harvest losses during transit and market fluctuations are
reduced at the part of farmers.
The awareness about these developments will be done through capacity building program of
stakeholders. The handholding support will be provided to the farmers/their cooperatives/
farmer producer companies/groups, as an ease of doing business. Any issues in this regard
will be discussed and resolved in the Cluster Facilitation Cell proposed in this State
Agriculture Policy. Policy related issues will be discussed at State Level Steering cum
Monitoring Committee.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 18
6.4 Infrastructure and logistics:
With the globalization of production, and supply and retail chains, ensuring the safety and
quality of products is vital. Developing countries like India must be able to prove to establish
conformity to international standards and/or those applied in importing countries and
reliability to maintain high-quality certification and inspection procedures. For the same post
harvest management is the important factor to maintain. Need of the infrastructures in
agriculture exports are the pre-requisites for post harvest management, inspection and
certifications. Post-Harvest Infrastructure supports smooth logistical movement of agri
produce. This will have a direct co-relationship in increasing export volumes, assuring quality
& ensuring better price realization per unit. Better quality compliance, Facilitates smooth
logistic handling which offers opportunities for expanding the Sourcing/Catchment area,
warehouse facilities in the importing countries where India is a major exporter of agricultural
products, would help increase the current exports to that country.
The originations at APEDA, at Central level and Maharashtra State Agricultural Marketing
Board (MSAMB), at state level has been actively involved in creation of pilot infrastructure
for horticulture produce to improve quality and value addition of produce and to achieve
optimum shelf life resulting into increased quality exports of Indian agriculture produce.
Recently, major focus has been laid to encompass setting up of processing units for
horticulture and agriculture produce and also strengthen the infrastructure at exit point ports.
The gaps in the infrastructure, i.e. farm gate infrastructure / common infrastructure, will be
identified by the State Level Steering cum Monitoring Committee with the support of cluster
facilitation cell in respective areas of the state and accordingly the feasibility of the
infrastructure shall be studied. This shall ensure the reduction in post harvest losses, pest and
disease free supply, residue monitoring of export consignments etc., in compliance with
international markets, to boost the export as per international market requirements. Some of
the illustrations in infrastructure development are as under.
a. Packhouses and Cold Chain: Need of setting up of intermediate storage; setting
up of mechanized handling facilities such as sorting, grading, washing, waxing,
ripening, packing, palletization, pre cooling, cold storage, pre-shipment treatment
such as fumigation, x-ray screening, specialized storage facilities such as CA,
MA, etc. are needed to be created as per the need of the cluster.
b. Special infrastructure: Special infrastructures like Vapor Heat Treatment,
Irradiation Facilities, Hot Water Treatments and Cold Water Treatment Facilities,
Dehydration, IQF, Ripening etc. to enable exports of specific commodities may be
created, as per demand of the trade.
c. Exit Point Infrastructure: Based on stakeholders’ feedback, there is need for a
multi-commodity pack house for storing perishable and semi-perishable
commodities at ports to decrease the transit time taken from entering the port to
shipment. Need for a parallel line for entry of perishable commodities into the port
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 19
along with other commodities is also felt as entry to the port is identified as a
major reason for loss of perishable crops.
Identify major ports where current/projected bulk and container agri traffic
demands infrastructure and modernization initiatives. Development of
Infrastructure at Exit point ports like at JNPT and at International Airports like
Mumbai, Pune, Nashik, Nagpur & Aurangabad as per the requirements of the
trade. Identify the challenges of operationalizing existing defunct infrastructure /
its modification – automization at ports such as the Centre for Perishable Cargo
(CPC) and requirement of new CPCs, designated and sufficient quarantine areas,
Pallet container handling system, Automatic storage retrieval system at
International & Domestic Airports would increase efficiency / cost effectiveness
of export through air cargo.
d. Infrastructures at Railway stations: to handle agri. produce i.e. for onion,
banana, and oranges etc.
e. Processing infrastructure: Infrastructure for processing of agro commodities are
also to be developed, as per the need of the trade.
f. Testing Labs: Testing Labs are also need to be established and strengthened as
per the international market requirements. Leaf and Tissue Analysis labs, Residue
testing labs, Food Testing labs- to check quality standards of food material
targeted for exports, upgraded and advanced Soil & Water Testing labs. This shall
undertake establishment of such facilities in public / private partnership in a
phased manner.
g. Refrigerated Transport Vehicles: To reduce the post-harvest losses during
transit, the cold / refrigerated vehicles are required for perishable produce.
h. Infrastructure abroad: Essential infrastructure facilities for various agriculture
products in the importing countries where India is a major exporter of agricultural
products would provide edge over competitors. It would help exporters to provide
consistent supplies, maintain inventory and reduce distribution costs.
Efforts will be to attract private investments in export oriented infrastructure at larger scale.
Involvement of private sector since the initial planning of the infrastructure, results in efficient
infrastructure which lead to boost the agri. Export from Maharashtra. This shall undertake
establishment of such facilities in public & private partnership in a phased manner.
6.5 Holistic approach to boost exports
Targeting global market needs holistic approach which will ensure that the supply chain
remains lean, responsive, transparent throughout the value chain, compliant with regulatory
bodies and invoke quality, ensuring brand image is maintained. For the same the convergence
has prime most importance, in terms of their resources & efforts. The activities of various
ministries / departments / Institutions of Government of India are needed to be converged. i.e.
DAC&FW, DAHDF, DGFT, Food Safety and Standards Authority of India (FSSAI),
Department of Agricultural Research and Education (DARE) / Indian Council of Agricultural
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 20
Research (ICAR), MoFPI, Ministry of Shipping & Transport, Ministry of Railways, Ministry
of Civil Aviation Department of Consumer Affairs (DoCA), Department of Food and Public
Distribution (DFPD), Agriculture Uiversities, Electricty Department, Public Works
Department, Krishi Vigyan Kendras (KVKs), , .
Many activities are to be implemented with number of organizations, like market access for
any of the international market for specific products; the regulatory aspects shall be taken
care by Plant Protection Department while the trade coordination shall be taken care by
APEDA. Similarly such role can be played by State Agriculture Department towards
strengthening backward linkages and Maharashtra State Agriculture Marketing Board for
forward linkages. This will ensure strategic and operational synergy across the state.
Convergence of externally assisted POCRA, SMART, MAGNET etc. projects, various
schemes of Government of India and Government of Maharashtra shall be ensured.
6.6 Greater involvement of State Governments in Agriculture Exports:
Since India’s independence, agriculture is a “State” subject and trade & commerce is under
Central Government. However, if there is a subject of International market, then there is need
of precise and efficient coordination between Central and State efforts. Every State has a
different (and often multiple) agro-climatic zone leading to different cropping patterns.
Therefore state’s role in deciding in agri. export policy is crucial. The package of practices,
post harvest management, farmers’ awareness, infrastructure, logistics etc. varies as per state.
Hence role of Government of Maharashtra is important. Hence active involvement of State
Government is committed as per the set of activities led down in this State Agri Export
Policy.
6.6.1 Identification of nodal State Department / Agency for promotion of agriculture
export:
Depending on the export potential of the State and the quality of resources available with
autonomous bodies, either a Department or an Agency of the State Govt. could be declared as
a nodal body for agricultural exports, As mentioned in India’s Agri. Export Policy. However
we propose special State Export & Processing Promotion Board / Corporation may be
established and can be declared as a nodal agency for implementation of Agri Export Policy
in Maharashtra. The function of such nodal agency would be to remain engaged with the
stakeholders, identify infrastructure and logistic bottlenecks, liaise with different
Departments within the State Government and with Central Ministries / departments/
organizations to address issues faced by the exporters, identification of the schemes run by
various Central Ministries and Agencies and maximize the allocation for the State
Governments; coordinate, implement, monitoring of activities mentioned in this state
agriculture export policy and responsibilities given by State Level Steering Committee. Nodal
agency would also work towards creation of dynamic and functional information-sharing
mechanism between the State and Centre on various issue including SPS and TBT issues.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 21
APEDA is the central level agency coordinating & monitoring the activities of agri export
promotion at country level and MoFPI for agro processing. Such dedicated agency shall be
developed at state level for export and processing. Currently in many states the activity of
agri. export /processing is being looked after by many agencies and departments like
Department of Agriculture /State Agricultural Marketing Boards/ Agro Industrial
Development Corporation etc. These organizations have their own regular objectives and
functions. Export and processing are their additional or secondary functions. Therefore they
do not have special skillset /expertise in the specialized areas like export and processing. Due
to lack of provision of funds and regulatory framework, they lack in timely business
decisions. Therefore dedicated state level Export Promotion Board / Corporation shall be
established, with the financial support of central and state government. This organization will
coordinate, undertake, and monitor the activities only related to export promotion &
processing and it will work as a state nodal agency for export and processing. The
Department of Commerce, GoI will play a proactive role in capacity building, supporting and
handholding such nodal agency at the State level, as mentioned in the country’s agri. export
policy.
6.6.2 Inclusion of agricultural exports in the State Export Policy:
As mentioned in the Country’s Agri Export Policy, Maharashtra does not have special state
export policy. The Industry Department, Government of Maharashtra has Maharashtra
Industrial Policy having focus on IT sector and Micro, Small & Medium Enterprises
(MSME). As agriculture has perishable and semi-perishable food items, a separate State
Agriculture Export Policy is proposed in Maharashtra State.
For bringing the awareness and benefits of policy changes in the APMC Act, bringing out
policy for marine fisheries, promoting Good Agricultural Practices (GAP)/IndGAP, working
on quality assurance system, planning for pre and post-harvest, infrastructure creation for
further value addition, incentivizing value addition and food processing industries, etc. the
State’s Agriculture Export Policy is prepared.
6.6.3 Institutional Mechanism at State level and cluster level to support exports:
Departments like Agriculture, Horticulture, Animal Husbandry, Dairy Development,
Fisheries, Cooperation & Marketing, Food Processing, Industry etc. look after the production
and post-handling issues relating to agriculture, horticulture, aquaculture, spices, floriculture
and value addition of these products at the State level.
To administer and monitor the activities proposed under State Agri Export Policy and to
converge the schemes and efforts of these departments, a state level Steering committee
under the chairmanship of Hon. Chief Secretary, Maharashtra State is proposed as under. The
state level Regional Authorities of regulatory and developmental organizations will be the
member of the committee.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 22
State Level Steering Committee:
No. Member of the Committee Designation in the
committee
State Level Steering Committee
1. Chief Secretary, Government of Maharashtra Chairman
2. Principal Secretary, Agriculture Member
3. Principal Secretary, Animal Husbandry, Dairy & Fisheries Member
4. Principal Secretary, Marketing Member Secretary
Invitees
1. Chairman, JNPT Invitee
2. Director General of Foreign Trade Invitee
3. General Manager, Indian Railways Invitee
4. Director, Central Excise Invitee
5. General Manager, Airport Authority of India, Mumbai Invitee
6. Commissioner, Agriculture Invitee
7. Commissioner, Animal Husbandry Invitee
8. Commissioner, Dairy Development Invitee
9. Commissioner, Fisheries Invitee
10. Director of Marketing Invitee
11. Managing Director, Maharashtra State Agricultural
Marketing Board (MSAMB)
Invitee
12. Representative, Export Credit Guarantee Corporation of
India
Invitee
13. Regional Head, Agricultural and Processed Food Products
Export Development Authority (APEDA)
Invitee
14. Regional Head, Marine Product Export Development
Authority (MPEDA)
Invitee
15. Representative, National Plant Protection Organization
(NPPO) [Regional Plant Quarantine Station (RPQS)]
Invitee
16. Representative, Export Inspection Council (EIC) Invitee
17. Representative, Fresh Fruits & Vegetables Exporters’
Association.
Invitee
18. Representative, Rice Exporters’ Association Invitee
19. Representative, Spice Exporters’ Association Invitee
20. Representative, Grape Exporters’ Association /
Mahagrapes
Invitee
21. Representative, Onion Exporters’ Association Invitee
22. Representative, Marine Products Exporters’ Association Invitee
23. Representative, Meat / Animal Products Exporters’
Association
Invitee
24. Representative, Dairy Product Exporters’ Association Invitee
25. Representative, Indian Institute of Packaging Invitee
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 23
6.6.4 Cluster Facilitation Cell:
An approach of developing product specific clusters in different agro climatic zones of the
state would help in dealing with various supply side issues viz., soil nutrients management,
higher productivity, adoption of market oriented variety of crop, use of Good Agriculture
Practices, organic production etc. Integration of processors / exporters with farmers will
ensure better returns and stable market. State Government has identified pilot 21 such
clusters, and sub-clusters, in the state, which have a high potential of export and proposed
work with related agencies for facilitating export from those clusters. The cluster may be
added considering rising future potential of the commodity, time to time. To execute the
activities in the clusters, cluster-wise facilitation cell is proposed to be set up under the
chairmanship of Director, Horticulture/ Animal Husbandry/ Dairy Development / Fisheries,
M.S. The composition and representation of the cell is as follows,
No. Authority Designation in
the committee
1 Director (Horticulture), M.S. Chairman
2 General Manager, MSAMB, Pune. Member
3 Representative of APEDA – Mumbai office. Member
4 Representative of NPPO Member
5 Project Director, ATMA Concerned District Member
6 DSAO – Concerned District Member
7 Divisional Dy. General Manager, MSAMB – Concerned Division Member
8 District Deputy Registrar, Co-Op Societies – Concerned District Member
9 Phyto-sanitory authority – Concerned district Member
10 Representative of National /Regional research center – Concerned
Commodity
Member
11 Representatives of concerned Agriculture university Member
12 Representative of KVKs – Concerned District Member
13 Representatives of farmer organization/ FPO/ progressive farmers
– 1 from concerned district
Member
14 Nodal Officer of Nodal Agency Member
Secretary
Invitee (Stakeholders – Exporter / Processor / Subject Expert etc.)
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 24
9. OPERATIONAL RECOMMENDATIONS
7.1 Focus on Clusters
Government of India has emphasized the need for focusing on a cluster development
approach to boost the agricultural and horticultural production in India. A similar approach in
export centric clusters is likely to result in a more focused pre and post-harvest management
of the production as well as in upgrading the supply chain to attain much higher levels of
export from those clusters.
Quality produce and consistency in supply are the major keys in success of export. Exporting
agricultural products requires significant volumes of high quality produce of the same variety
with standard parameters matching import demands. Small landholding pattern and low
farmer awareness in India has often meant limited volumes of different varieties of multiple
crops with little or no standardization. Export oriented cluster development across States will
be key to ensuring surplus produce with standard physical and quality parameters which meet
export demands.
As per the tenth Agriculture Census (2015-16), number of operational holdings and area of
Operational land holdings in Maharashtra was 1.53 crore and 2.05 crore ha as against 0.50
crore and 2.12 crore ha respectively as per the first Agriculture Census (1970-71). Over this
period, the average size of land holding decreased from 4.24 ha to 1.34 ha. Therefore, for
attaining significant volumes of high quality produce of the same variety and to aquire
considerable negotiation capacities, the farmers’ groups / Farmer Producer Organizations /
Growers’ Cooperatives need to be established. They shall be promoted for the Farmer
Producer Companies, under Section IX-A of the Companies Act.
Farm Producer Organizations are an institutional innovation to help small holders overcome
scale disadvantages and extend their reach to modern technology and distant markets. FPOs
will be promoted by addressing obstacles faced by them and work through NABARD, SFAC
and State level organizations to expand FPO network. FPOs can be reliable institutions to
develop backward and forward linkages. After handholding these nurtured FPOs can be
commercially viable organizations.
Possibility will be checked for creation of a corpus for export oriented activity through
development of cluster as recommended by stakeholders and suggested in Country’s
agriculture exports policy. India’s agri. export policy recommended clusters of Banana,
Mango, Pomegranate, Grapes, Onion, Oranges and Onion. However following products /
clusters – sub-clusters are identified based on the existing production contributing to exports,
exporters operations, scalability of operations, size of export market / India’s share,
awareness about SPS requirements, and potential for increase in export in short term. The list
of clusters provided below is tentative and could be expanded, provided the conditions for
formation of cluster are met.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 25
Proposed clusters with districts:
No. Product Sub-clusters and Districts Covered
1. Banana A. Jalgaon, Dhule, Nadurbar.
B. Kolhapur, Solapur, Pune
C. Parbhani, Hingoli, Nanded
D. Akola, Buldana, Wardha
2 Pomegranate A. Nasik, Ahmednagar, Pune, Solapur, Sangli,
Latur, Osmanabad,
B. Washim, Buldana
3 Alphonso Mango A. Ratnagiri, Sindhudurg, Raigad
4 Kesar Mango A. Aurangabad, Jalna, Beed, Latur, Ahmednagar,
Nasik
5 Orange A. Nagpur, Amravati, Wardha, Akola, Buldana,
Washim
6 Grapes A. Nashik, Ahmednagar, Pune, Sangli, Solapur,
Osmanabad
7 Onion A. Dhule, Nashik, Jalgaon, Ahmednagar, Pune,
Satara, Solapur
8 Cashew A. Kolhapur,Sindhudurg, Ratnagiri, Raigad,
Thane, Palghar,
9 Floriculture A. Pune, Satara, Kolhapur, Nasik
10 Raisin A. Sangli,
B. Nashik
11 Vegetables A. Jalgaon, Nashik, Pune, Ahmednagar,
B. Thane, Palghar,
C. Nagpur,
12 Non-Basmati Rice A. Nagpur, Chandrapur, Gondia, Gadchiroli,
Bhandara,
B. Palghar, Thane, Raigad, Pune
13 Pulses A. Dhule, Jalgaon, Ahmednagar, Pune,
B. Aurangabad, Jalana, Beed, Latur, Nanded,
Parbhani,Osmanabad,
C. Amravati, Akola, Buldana, Yavatmal, Wardha,
Nagpur, Chandrapur
14 Cereals A. Jalgaon, Nashik, Aurangabad, Beed,
Ahmednagar, Pune, Satara, Sangli, Solapur.
B. Gondia, Nagpur
15 Oilseeds A. Buldana, Akola, Washim, Amravati, Yavatmal,
Wardha, Nagpur,
B. Nashik, Jalgaon, Satara, Sagli, Kolhapur,
C. Jalna, Beed, Latur, Nanded, Parbhani, Hingoli,
16 Jaggery A. Kolhapur, Pune, Satara, Sangli, Solapur
B. Latur
17 Spices (A. Red Chili) A. Nagpur,
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 26
No. Product Sub-clusters and Districts Covered
B. Nandurbar,
C. Buldana,
18 Spices (B. Turmeric) A. Sangli, Satara,
B. Wardha, Washim, Yeotmal,
C. Hingoli, Nanded, Parbhani
19 Dairy Products (Milk,
Paneer, Skimmed Milk
Powder, Casein etc.)
A. Pune, Ahmednagar, Satara, Sangli, Kolhapur,
Solapur
20 Fisheries A. Thane, Mumbai, Raigad, Ratnagiri,
Sindhudurg
21 Animal Products (Poultry
& Poultry Products, Goat,
Buffalo, Sheep, Pork)
A. Jalgaon, Ahmednagar, Nashik, Pune, Solapur,
B. Yavatmal, Amravati, Chandrapur, Gadchiroli,
Buldhana, Nagpur.
C. Nanded, Aurangabad, Beed,
The cluster facilitation cum monitoring cell will identify the time-to-time needs and
concerned members will execute the activities, in line with the approved components under
Agri. Export Policy.
APEDA, MPEDA, EIC and other commodity Boards will provide the framework for
ownership of the supply chain starting from farmer registrations, FPO formation, provision of
quality inputs, price discovery, farmer training through technical organization and third party
certification. The implementation will be done with full involvement of State agriculture /
horticulture / dairy development / Animal Husbandry / fisheries Department, Cooperation &
Marketing Department, Maharashtra State Agricultural Marketing Board, State Agricultural
Universities, ICAR institutions and Food Processing Department. This program can be
clubbed with the Public-Private Partnership for Integrated Agriculture Development (PPP-
IAD) scheme under Rashtriya Krishi Vikas Yojna or under any of the PPP model as
involvement of private industry is critical to market success.
The effort will be to focus on developing export oriented infrastructure in the identified
cluster areas where integrated post-harvest, processing facilities, laboratories etc. would be
set up with support from MOFPI (PMKSAMPADA) / DoC (TIES) / DAC&FW (MIDH) /
DAHDF (IDMF), etc. to have export oriented farm production and processing in compliance
with standardized protocols, packaging, sanitary and phyto-sanitary issues and linking and
networking this to next level of marketing channel.
In the identified clusters, the effort would also be made for sharing of best practice in the area
of smart agriculture, production of residue free commodities wit traceability, use of mobile
app for pest management, use of Artificial Intelligence, use of drones for monitoring and
adoption of newer technologies. Renewed focus is required on seeds, pesticides, fertilizers
and proper utilization of water which can increase the area under irrigation.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 27
7.2 Promoting value added product export
7.2.1 Product development for indigenous commodities and value addition:
Post-harvest losses generally range from 5 to 10 percent for non-perishables and about 30
percent for perishables. This loss could be and must be minimized. The effective for the same
is to increase the agro processing. In the country’s Agri Export Policy, it is proposed that the
agriculture export policy must focus on promotion of value added, indigenous and tribal
products. India’s export basket is dominated by products with little or no processing or value
addition. Commodities identified in the indigenous category which include non-forest
produce, wild herbs, medicinal plants, extracts, lac, essential oils etc. would require intense
export focused research for developing exportable products along with strong branding
efforts, for which stakeholders, during consultations with Government of India, have
recommended for financial support.
Research and development on value added products are required. For e.g. Cashew requires
boost to be exported in value added form such as cashew apple jams and pastes, flavoured
cashew, etc. currently, less than 4% of cashew exports are in value added form (CNSL,
Roasted/salted nuts), for which stakeholders, during consultations with Government of India,
have recommended for financial package. Industry estimates suggest a significant quantity of
exports head to countries which conduct limited value addition and re-export it.
Other major processed food products revealed during preliminary exercise of GoI are Biscuits
& Confectionery, Indian Ethnic Foods, Cereal Preparations, Dehydrated onion, other
vegetables & Frozen vegetables including Gherkin, Processed fruits- juices, concentrates.
Other such potential processed food products from Maharashtra will be identified and in-kind
support will be provided.
7.2.2 Promote value added organic exports – Marketing and Branding:
Changing lifestyles and inclination towards consumption of organic produce and its
processed foods, provides significant growth potential in this sector which needs to be
harnessed. The organic exports from India is in the range of Rs. 3450 crore (2017-18). The
global trade in Organic products is estimated to be in the range of US$ 90 billion. Therefore,
the scope for improving organic exports, especially, value added organic from India is very
high.
The Government of India has implemented the National Programme for Organic Production
(NPOP). The national programme involves the accreditation programme for Certification
Bodies, standards for organic production, promotion of organic farming etc. The NPOP
standards for production and accreditation system have been recognized by European
Commission and Switzerland for unprocessed plant products as equivalent to their country
standards. Similarly, USDA has recognized NPOP conformity assessment procedures of
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 28
accreditation as equivalent to that of US. With these recognitions, Indian organic products
duly certified by the accredited certification bodies of India are accepted by the importing
countries.
Total Area under certification process in Maharashtra (2017-18) is 235690 Ha in Cultivated
(Organic +In-conversion) and 68384.260 Ha. in Wild Harvest in Maharashtra. Maharashtra
ranks 3rd after Madhya Pradesh and Rajasthan. Out of which 108028 Ha is organic certified
area and 127660 Ha is under conversion area, which produce 375067 MTs and 2241 MTs
respectively. Export of organic produce from Maharashtra is 32742 MTs worth Rs. 23170
Lakhs. Total number of farmers working under NPOP program in Maharashtra is 100213
having 2nd rank after Madhya Pradesh (310790 farmers)
The crops/ commodities/category grown organically in Maharashtra are Sugar Crops,
Oil seeds, Fiber Crops, Cereals & Millets, Pulses, Medicinal plants, Spices and Condiments,
Vegetables, Dry fruits, Fruits, Plantation Crops, Ornamental Plants, Tuber crop etc.
Organic products are exported to USA, European Union, Canada, Switzerland, Australia,
Israel, South Korea, Vietnam, New Zealand, Japan etc.
Huge population of India abroad, desires for Indian traditional and ethnic food. Catering to
their needs, there is numerous potential for export of these products. Following activities for
organic products / ethnic product can be taken up, with the support of APEDA, nodal agency
for implementation of NPOP.
1. The organic exporters have suggested that the gestation period for establishing an
organic product in the retail market is long and cost of launching is very high. A
support for product registration of organic product growing farmer with NPOP,
support for buying shelf space in the organic retail chains etc. will be taken up with
APEDA, nodal organization for implementation of NPOP, which in turn will
coordinate the activity to enhance organic exports from Maharashtra.
2. Establish backward & forward linkage to make success the venture based on
planning, production, & procurement, processing & marketing.
3. Arrange to provide awareness and trainings to the willing growers about organic
production and its marketing.
4. To promote a collective growing & contract farming for production of organic food
products. FPOs shall be promoted for organic production (Fresh and Processed
Organic Food Products).
5. To undertake advertisement & publicity to build awareness among the consumers
about the advantages of organic food & their quality assurance mechanism. To
participate in national & international exhibitions & fairs.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 29
6. The percentage of organic processed products export from India is only 5.5% of the
total organic food export. Only a limited range of products are exported from India.
Organic Processed Products which can be promoted from Maharashtra are mango
pulp, puree, by-products of oil crops, soya meal, cakes and few ready to eat products,
sugar, edible oils etc. Maharashtra can look at exports of a whole range of value
added fruits and vegetables, IQF Fruits and vegetables, Ready to eat products, Pickles,
Soups and sauces, Dairy products, Processed livestock, Aquaculture products, etc.
7. There is increasing demand for ethnic food from developed nations, in the form of
value added, ready-to-eat, particularly arising from the migrant Indian population
across the globe. In the era of globalization and proliferating lifestyle diseases, quality
conscious consumers across the world are seeking comfort, respite and health benefits
in their food. Maharashtra can offer a one stop solution and provide a range of ethnic
products ranging from healthy and organic to processed and convenient food. The list
is big but not limted to shrikhand, ukdiche modak, thalipeeth, dishes such as spicy
savjis, Puran poli, Gul poli, Sabudana Khichadi, Mattha, misal, pohe, sheera, Kadhi,
Papad or related snacks such as sandge, kurdaya and sabudana papad etc.
8. Develop uniform quality and packaging standards for organic and ethnic products, to
tap the international markets.
9. Capacity building in the field of organic production.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 30
7.3 Skill development:
In the changing current era of import of agricultural products, majority of the importing
countries are asking for quality; pest and disease free and complete traceable material for
import. The Sanitary and Phyto-sanitary requirements are becoming stringent not only for
developed countries but for developing countries like Saudi Arabia, UAE etc, too.
Developing countries like USA, Japan, Australia, European Union etc. has developed a
system for importing agriculture produce and provided SOP.
There is need to change the paradigm from supply driven to demand driven. The Product and
Market Mix for certain crops/commodities has been analyzed as attached in Annexure – 1.
For targeting the potential markets, the skill development has been accessed. For the same the
capacity building of all the stakeholders i.e. growers, pack house operators, special treatment
facilities, phyto-sanitary certification authorities, staff of concerned line departments,
exporters, logistics supplier, custom house agents, and the new entrepreneurs etc. need to be
enhanced. Their awareness about the international market demand is also important so as to
improve on post-harvest management practices, sorting, grading, packing and various special
treatments.
Traceability is gaining a pace in most of the developed international markets. APEDA has
developed software systems for traceability like Hortinet, Mangonet, Grapenet, Ananrnet,
Vegnet etc. However, it has been observed that there is need to increase the awareness among
the growers about it.
Training to newly entrant exporters also important on various aspects like role of various
authorities like DGFT, APEDA, NPPO, ECGC, EIC, custom house agents etc., export
procedure and documentation, sanitary and phyto-sanitary requirements, forward linkages
and logistics, banking in export business. Being achieved success in state level Horticulture
Export Training Program and commodity specific programs (for mango in 2019) conducted
by MSAMB, the scope and frequency of such program can be widen to district level and
commodity based programs can be organized.
For processing of food products, work force need to be provided with skill development
opportunities on a regular basis to keep pace with changing customer preferences. Apart from
the work force, Capacity development of different food processors, particularly from MSME
and unorganized segments is required to enable them to tap overseas markets and global agri-
business value chain. Such capacity building programs can be undertaken with the support
from GoI’s skill development programs from various departments like DoC, MSME, MoFPI,
NABARD etc.
For the same, under Cluster Development Program, On-field demonstrations, Agriculture
Export Training Course, Commodity Specific Export Training Programs, Division Level
Training programs, District Level Training programs for Farmers, Trainers’ Training
Programs, Exposure Visits (Domestic Study Tour / Overseas Study Tour) shall be arranged.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 31
Relevant training material shall be developed, preferably in Marathi language, for
dissemination of information to the stakeholders.
Such skill development/capacity building programs can be organized and coordinated by
MSAMB’s National Institute for Post-Harvest Training (NIPHT), Pune.
7.4 Market Development:
There are so many countries where our export is in the infant stage. Aggressive market access
and market penetration is required. This will boost the exports in such countries. Since the
major producer of various agro commodities, the share of export of India is merely 2.2% of
the world international business. There are many international markets still to be tapped at
wider scale. i.e. if we see, Canada, which is major importing country for mangoes (around
105 Million USD), where we are exporting not more than 1 Million USD. Canada is the
better rate giving country with less stringent importing norms. Such international markets
need to be identified for particular commodities and conduct aggressive marketing in those
countries. The Product and Market Mix for certain crops/commodities has been analyzed as
attached in Annexure – 1.
a. Market Demand Analysis for deep penetration: For targeting existing market
countries, the detailed study including their demand, their domestic production, their
suppliers, suppliers’ strategy, product-price matrix etc is to be done. There are some
countries, which are untapped completely. Their importing norms like quality
parameters, Residue Levels, Phyto-sanitary requirements, packaging requirements need
to be studied and pursued with National Plant Protection Organization, Government of
India for opening of such countries for our products.
Market Identification for newer products: Before entering a newer product in the
international market, the product and market mapping is to be studied including the
potential of the market. The market research is required. This includes identifying the
market potential, learning how to properly (and legally) export our products to that
market, identifying sales channels and verticals.
There are some products like Guava, Custard apples, Sapota, Herbal Products –
Charoli, Mahua, Jamun etc., Maize, Local grains like Ragi, Millets – minor, pearl, Sattu
arecanut, shendodi etc. for which the international markets to be explored and tapped.
The standard operating procedures for such new products and new markets need to be
developed.
b. Participations in international exhibitions/ Fairs / In-store Promotion: On that basis
the targeted promotional activities including participations in international exhibitions,
organizing fairs, in-store wet marketing, brand promotion etc. can be organized. This
will give rise the trust building between consumer / importers and exporters and the
long term relationship will be established.
c. Branding: It is also recommended that marketing campaigns be created for individual
fruits or products such as “Wonderful Pom”, “Bananas of India”, “Gondia Rice”. This
activity would be for a sustained communication campaign in the form of a branding
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 32
blitz across key targeted markets. This must utilize both digital and traditional media
platforms.
d. Developing forward & backward linkages/ Buyer Seller Meets:
It is observed that perfect match making is required for direct linkages between
exporters and buyers and exporters and importers. There will be requirement of creating
a platform for buyers & sellers. For Market promotion regular buyer seller meets will
be organized at district level and state level to provide the platform for growers,
exporters, importers etc.
e. Marketing / branding of GI Products, organic products and ethnic products:
Maharashtra is well known for diversified products for its originality. To gain the
market advantage of such products Geographical Indications (GI) are given to 26 agro
products in Maharashtra. Therefore there is need for marketing and branding of these
GI Products. Aggressive international marketing would be required for organic products
and ethnic products of Maharashtra.
MSAMB may coordinate such international events for export promotion with the support of
APEDA and Indian Embassies in abroad.
7.5 Attract private investments in export oriented activities and infrastructure:
Though interaction of private sector and public sector is not new, yet the level is very low.
On the one hand, public sector has highly skilled and efficient manpower in agriculture and
on the other hand, private has excellent managerial resources. Involvement of private players
at this stage of value chain could help in reducing wastage and post-harvest losses of
agricultural commodities as well. Government should seek to enhance participation of private
sector in agriculture to improve efficiency of the value chain.
With the implementation of amended APMC Act, the participation of private sector has
increased in agriculture sector in Maharashtra especially in the direct marketing, single
licensee, contract farming, and setting up of private markets. Direct marketing and contract
farming is proved as a boon to the exporters. However, private investment in agriculture has
also been slow and must be stimulated. Accelerated private investment can be beneficial for
both private and public sector. The areas where private investment could make effective
results are as under –
1. Pre harvest management – Germplasm import and evaluation, input supply,
accelerated technology transfer, mechanization at farm level.
2. Post Harvest Management – Collection Centers, Packhouse, Testing Labs, Special
Treatment infrastructure, Logistics.
3. Infrastructure for agro processing.
4. Infrastructures at Railway stations, Sea Ports, Airports.
5. Support in market access and development activities.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 33
7.6 Ease of Doing Business (EODB) & Digitization:
7.6.1. Land Digitization:
India’s Agri. Export Policy mentioned about register land records, digitization of land
records, geo-mapping of lands, registration of farmers and farm producer organizations
(FPOs) and carry out satellite mapping of lands while linking these details to farmer
AADHAR cards. This will be help in establishing traceability, market linkages and plugging
leakages in public funds. State Government will coordinate successful implementation of
such digitization to facilitate consolidation and aggregation of land holding for export
oriented cultivation.
7.6.2 Market Intelligence cell:
For decision making at Government level and trade level, the updated and errorless
information is the key parameter. APEDA and MPEDA run `agri exchange portal’ and `fish
exchange portal’ respectively. . India Trade portal is operated by FIEO with the support of
DoC and it provides information relating to tariff scenarios in FTA and non-FTA situations,
the SPS notifications and also provides a window for Indian Embassies to offer market leads.
Thus, relevant information on market intelligence is scattered in different web. It is proposed
at Central level to develop an integrated online portal for real time updates relating to tariff,
non-tariff, documentation, pesticide & chemical MRL notifications. This portal will facilitate
exporters to make well-informed decisions related to markets, pricing, hedging and SPS
notifications. The portal may also include a grievance redressal mechanism allowing
exporters to flag off market related issues and challenges. Manual of Importing Country
Requirements (MICOR) for all the major agriculture products exports from India for all
major importing countries are also proposed. The exporters would be able to look up for
requirements of importing country and comply, minimizing the risk of rejection of exported
consignments.
The information will be analyses in context of Maharashtra State and will be disseminated
through concerned State Government websites and circulated among various training
programs being conducted in the state, to keep the stakeholders updated. Regular workshops
with exporters are also envisaged in this regards. MSAMB may coordinate this activity.
7.6.3 Trade procedures and facilitation:
Exporters reveal that lengthy and cumbersome documentation and operational procedures at
ports are a constant challenge. They have often recommended implementing 24 x 7 single
window clearances of perishables imports and exports at key ports across the nation. It is
equally important to station more quarantine officers at strategically important ports.
Considering the limited manpower of NPPO, the proposal may be forwarded to NPPO for
third party inspections with the support of State Agriculture Department and/or MSAMB.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 34
7.6.4 Grievance Redressal Cell:
Importers of Agriculture products from India interact with Indian missions abroad to inform
about their grievance. In order to provide follow-up and resolution of issues relating to export
grievances the Trade Disputes Cell in the DGFT Office has been functional.
State Government will act as a coordinator for issues to be taken up or follow-up of the
disputes of exporters and importers with the said Grievance Cell and shall be responsive for
any of the action to be taken up at grass root level, for compliance.
7.7 Developing Sea Protocol:
Considering the competitiveness of Indian agro produce in the International market, the study
reveals that the air freight has a major contribution in the cost of the export consignment.
Therefore there are limitations in competition for our produce in the international market.
Developing sea protocols for perishables must be taken on priority for long distance markets.
Export of perishables requires special storage, transportation and handling at desired
temperatures. Hence it is necessary to export the agro produce by sea route. However, the
perishability of F&V is the bottle neck. Therefore there is need to develop the protocol for
export of F&V by sea route to distant markets like USA, European Union, Russia etc.
Therefore with the support from BARC, APEDA, NPPO, National Research Centers,
Agriculture Universities protocol/s is to be developed. This will help in exporting perishable
consignments trough sea route.
The landed cost of our produce shipped by sea will be competitive and hence more and more
produce will be exported. As per our experience, in the initial phase, during establishing the
protocol, exporters have their reservations to step-in such activity, due to the fear of quality
issues. Therefore we suggest supporting to the exporters for such long distance consignments
by sea. In view of MSAMB’s experience in developing sea protocol and suitable
infrastructure available, MSAMB may coordinate such activity of developing sea protocols,
with the support of APEDA and State Government.
India’s Agri Export Policy mentioned that the trials of sea protocol held at strategically
important ports across India are an immediate requirement that must be taken up on war-
footing, to start with MSAMB undertook sea shipment trail of mangoes to London, United
Kingdom. The consignment reached in good condition and got overwhelming response in the
London market. Net returns are also encouraging. This experience shall be utilized for
tapping other ports in Europe and long distant markets. MSAMB has conducted simulation
trail of mangoes with Bhabha Atomic Research Centre for USA shipment, after irradiation,
the response of the trial is also encouraging. Being success of this simulation trial, we can
oversee the commercial consignment to USA in the next mango season.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 35
Hiring of International Consultants:
In export of various agro products, many supplier countries are leaders and are having major
share in the international market i.e. Ecuador and Philippines in Banana, USA in processed
products, The Netherlands in flowers, Israel, New Zealand, Denmark etc. They have proven
technology in pre and post-harvest. For developing protocols of some of the products in
Maharashtra, the international experts from concerned countries may be hired for certain
period.
7.8 SPS and TBT Response Mechanism:
Apart from tariff barriers, which have been declining over the years on account of Free Trade
Agreements & Regional Trade Agreements, the Non-Tariff Barriers (NTBs) and stringent
quality/phyto-sanitary standards are becoming the norm for restricting/preventing market
access. It is common knowledge that issues relating to market access go on for months,
sometimes years together before countries allow market access for products. It is necessary to
respond to rapid alerts and warnings and to ensure that the concerns/problem areas percolate
to the producers/processors and exporters. In the absence of a response mechanism, the
likelihood of temporary restriction/ ban looms large and sometimes it may take years to lift
the ban.
Apart from response to rapid alerts, the market access efforts require submission of pest risk
analysis, dossier on animal health and disease control program, addressing safety concerns of
the importing countries/intending countries. Given the multiplicity of Departments/Agencies
responsible for submitting/responding to these issues, it takes an unusually long time to
respond, resulting in delay in market access.
In view of the above, in the India’s Agri. Export Policy, it is suggested to create an
institutional mechanism under the aegis of Department of Commerce with representation of
relevant Ministries, Agencies to address India’s market access request, calibrate it with
trading partner’s market access request for accessing the Indian market and quickly respond
to SPS/TBT barriers. As part of the Agriculture Export Policy, the Department of Commerce
proposes to develop a common portal to monitor all export rejections and provide a platform
to different nodal agencies to take up a root cause analysis, take corrective action and in case
of requirement, respond to the partner country regarding action taken.
Considering the major export of agro produce from Maharashtra, the involvement of the
stakeholders from Maharashtra (exporters/ processors/ growers / state authorities) are more. It
is obvious that the response of Maharashtra towards rapid alert and/or non-compliance should
be immediate. Maharashtra has more potential products; hence the activities of market access
are also to be undertaken at grass root level in the state. Hence under the nodal agency, State
shall constitute a committee, involving representatives of concerned departments and regional
authorities, to response on the same.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 36
7.9 Traceability System :
Hortinet collects, stores and reports – forward and backward traces and quality assurance data
entered by the stakeholders, i.e. The Farmers, State Government Horticulture Departments,
The testing laboratories, Agmark Certification Department, The Phyto-sanitary department,
Pack houses, Exporters, etc. within the supply chain in India. Importers can also register with
this system to access reports on the consignments exported to them.
APEDA established Hortinet software for Grapenet, Mangonet, Anarnet, Vegnet, Betel net
and Citrus net for establishing traceability. On this line, it is also essential to establish
traceability for Onion and Banana, as per the Standard Operating Procedure (SOP) of the
importing countries. It is necessary to make cluster based awareness campaign for the
stakeholders.
Hortinet traceability system shall be implemented with the help of State Government through
the participation of farmers. The District Superintendent Agriculture Officer will be
responsible to increase exportable farm registration under traceability system, issue of
package of practices, exportable quality production, audit of registered farms, fortnight pest
monitoring of registered and approved farms and providing details of approved farms to
APEDA and exporters. Farmers should be protected with the booklets containing all the
details of package of practices.
The required infrastructure facilities will be established including quarantine inspection area
with pathology, entomology and nematology lab facilities.
A State level Hortinet traceability system review committee is already established under the
chairmanship of Director, Horticulture to discuss the issues as regards to exports with the
concerned stakeholders. This will continue for effective implementation of phytosanitary
requirements.
A geographical indication (GI) is a sign used on products that have a specific geographical
origin and possess qualities or a reputation that are due to that origin.In Maharashtra around
26 agro commodities are registered under GI. Therefore the growers registered under GI shall
be mapped with the HORTINET system, so that all the stakeholders can access database of
GI registered growers. This will give effective implementation of GI registration and its
commercial use.
7.10 Importing export oriented germplasm &planting material:
The long gestation period in seed development and commercialization is indeed a costly
barrier to boosting productivity. The private sector has displayed apprehension in technology
transfer due to lack of adequate regulation and protection of Intellectual Property (IP) Rights.
There is a need to import plant and planting material for having the new varieties as per
international market demands like less pungency in onion and garlic, higher yield, bigger
fruit size, better shelf life, process worthy variety, pets and disease resistance etc. This will
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 37
enable us to extend its seasonality window for marketing in importing countries. These
varieties also have to be resistant to identified pests and diseases prevalent in the country.
As per the demand received from stakeholders growers or exporters, the state government
will initiate import of export oriented germplasm & planting material and its trials with
universities/ research centers/exporters.
7.11 Research and Development
To achieve widely acceptability of our product in the international market and to make it
competitive, there is need to identify and utilize resources for export-oriented product
development and quality testing of identified commodities. e.g. issue like spongy tissue in
alphonso mango, premium variety need to addressed. Interventions are required through R &
D activity. Agri Export Policy of India mentioned about suggestions on interventions
required in R & D sector would be sought from stakeholders to ascertain the financial
implications.
a. Improvement of product quality:
Agricultural research and development (R&D) led by private industry along with higher
infrastructure spend by the government will be the key to boosting agricultural exports.
Along with this, innovations in packaging, improving shelf life of products and greater R &
D in developing products to suit the palates of importing countries would be a priority.
The Autonomous Bodies under State Governments with the support from Department of
Commerce, including Indian Institute of Packaging may work with the stakeholders, MoFPI,
ICAR, Council of Scientific & Industrial Research (CSIR) will work in this direction.
b. Protocol Development for newer market:
Development of protocol for export for specifc market: R&D activity will need to be
conducted to take trials as per the revised norms of importing countries. Accordingly it can fit
into the protocol form export of commodity to desired international market. A study has been
carried out by Vapour Heat Treatment on bitter gourd for export to EU.
c. To identify pest free area for Agri./Horti. Products required for export to certain
countries :
Some importing countries have laid down their phyto-sanitary norms, for which the
catchment area is need to be declared as a certain pest free zone. e.g. Saharanpur district of
Uttar Pradesh has been declared from mango pulp weevil, Sternochetus frigidus (MPW), mango
seed weevil, S. mangiferae (MSW). This activity is to be carried out by Regional Plant
Quarantine Stations with the help of State Agriculture / Horticulture Department or
Agriculture Universities as per the guidelines laid down by National Plant Protection
Organization, Faridabad under Ministry of Agriculture and Farmers Welfare, GOI. The
activity will be monitored and reviewed by the concerned cluster facilitation cell.
During the transition phase of technology transfer, the private exporters are reluctant to
invest, due to fear of probable quality issues. Therefore there would be need of financial
support for initial pilot projects.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 38
7.12 Use of Agri-start-up fund:
Agri Export policy of the country mentioned that entrepreneurs are to be supported to start a
new venture in Agri products exports during their initial period of establishment. Proposals
received showing work on a new concept / product / project would be referred to the fund
manager for its evaluation and provide funding for the deserving proposals which are going
to aid in increasing agricultural exports from the country. For e.g. use of IT in the agriculture
value chain including precision farming, plant health monitoring, use of drones for precision
agriculture, packaging, tracking of produce in transit may be supported by the Fund.
Such proposal, if any, received from exporters / their association / stakeholders in the
common interest to boost the exports from Maharashtra, will primarily be evaluated at State
Level Steering Committee and will be submitted to concerned authority which will
administer the Agri-start-up fund. The state government will make awareness about such
funds among the potential beneficiaries.
***
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 39
Annexure – I
International Product – Market Mix Analysis:
Crop Production# (Lakh
MTs)
Export from
India
(Lakh MTs)**
Current
Destinations**
Major
importing
countries*
Supplier
countries*
Target
Country
Infrastructure
Required
Projection
– Qty.
Lakh MTs
India
(Maharas
htra)
India Maharashtra
(% of India)
Rank in
India
Banana 291.35 30.25
(10.38%)
Rank 5
1.345
(0.45%)
UAE, Oman,
Iran, Saudi
Arabia, Nepal,
Qatar, Kuwait,
Afghanistan,
Bahrain,
Malaysia
USA,
Belgium,
Russia, Japan,
UK,
Netherlands,
China, France,
Italy, Canada,
Korea, Poland
(16431.54
Lakh MTs)
Philippines,
Ecuador,
Brazil and
Indonesia
Middle East
Countries,
SEA
Countries,
Europe (UK
& Germany)
Export Facility
Center (Water
Tanks,
Precooling, Cold
storage,
Packhouse,
Grading-Packing
Line/Tables)
3.00
(1.50)
Pomegranate 23.06 14.86
(64.43%)
Rank 1
0.679
(2.94%)
UAE,
Netherlands,
Saudi Arabia,
Bangladesh,
Oman, Nepal,
Qatar,
Thailand, UK,
Middle East
Countries,
South East
Asian
Countries,
UK, Germany
Spain,
Turkey,
USA, India,
South
Africa,
Peru,
Argentina
Europe (UK,
Germany,
Netherlands),
USA,
Middle East
Countries,
Export Facility
Center
(Precooling,
Cold storage,
Packhouse,
Grading-Packing
Line/Tables)
2.00
(1.50)
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 40
Crop Production# (Lakh
MTs)
Export from
India
(Lakh MTs)**
Current
Destinations**
Major
importing
countries*
Supplier
countries*
Target
Country
Infrastructure
Required
Projection
– Qty.
Lakh MTs
India
(Maharas
htra)
India Maharashtra
(% of India)
Rank in
India
Shrilanka
Irradiation
Facility for USA.
Mango 186.43 4.63
(2.48%)
Rank 10
0.465
(0.25%)
UAE, UK,
Oman, Qatar,
USA,
Bangladesh,
Kuwait, Saudi
Arabia, Nepal
(Rs. 406
Crores) – Rank
7th in the world
USA,
Netherlands,
Germany, UK,
China, UAE,
France,
Canada, Spain
(14.45 Lakh
MTs, Rs.
10919 Crores)
Mexico,
Peru, Brazil,
Thailand,
Philippines,
Netherlands
Europe (UK,
Germany,
Netherlands,
Italy, France,
Switzerland),
Canada,
USA,
Australia,
Japan, New
zealand,
South Korea,
Middle East
Countries,
SEA
Countries,
Irradiation
Facility for USA
& Australia,
Export Facility
Center
(Precooling,
Cold storage,
Packhouse,
Grading-Packing
Line/Tables, Hot
Water Treatment
for 48 Degree 60
Mins and 52
Degrees for 3
2.00
(1.50)
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 41
Crop Production# (Lakh
MTs)
Export from
India
(Lakh MTs)**
Current
Destinations**
Major
importing
countries*
Supplier
countries*
Target
Country
Infrastructure
Required
Projection
– Qty.
Lakh MTs
India
(Maharas
htra)
India Maharashtra
(% of India)
Rank in
India
Mins.)
Oranges 41.13 7.69
(18.70%)
Rank 3
0.00408
(0.01%)
Nepal, UAE,
Oman, South
Africa, UK,
Bahrain
Russia, USA,
France, UK,
Canada,
Netherlands,
Poland,
Belgium,
Indonesia,
Italy, China,
Sweden,
Norway,
Austria
(32.14 Lakh
MTs)
USA,
Australia,
China,
Pakistan,
Israel,
Morocco,
Italy, Spain,
South
Africa
Middle East
Countries,
Europe (UK,
Germany,
Netherlands)
Export Facility
Center
(Precooling,
Cold storage,
Packhouse,
Grading-Packing
Line/Tables,
Waxing
arrangement)
0.50
(0.10)
Onion 209.31 65.29
(31.19%)
21.83
(10.43%)
Bangladesh,
UAE, Malaysia,
Srilanka, Nepal,
Saudi Arabia,
USA,
Malaysia, UK,
Germany,
Canada,
Netherlands,
India,
Mexico,
China,
Europe (UK,
Germany,
Netherlands,
Italy,
Export Facility
Center (Cold
storage,
Packhouse,
25.00
(20)
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 42
Crop Production# (Lakh
MTs)
Export from
India
(Lakh MTs)**
Current
Destinations**
Major
importing
countries*
Supplier
countries*
Target
Country
Infrastructure
Required
Projection
– Qty.
Lakh MTs
India
(Maharas
htra)
India Maharashtra
(% of India)
Rank in
India
Rank 1 Kuwait, Qatar,
Oman,
Indonesia,
Philippines,
Vietnam,
Singapore,
Bahrain
Russia,
Netherlands,
UAE,
Srilanka,
France,
Belgium,
Indonesia
(55.81 Lakh
MTs)
USA, Spain,
Egypt
France),
USA,
Middle East
Countries,
SEA
Countries,
Russia,
Srilanka,
Nepal,
Myanmar
Grading-Packing
Line)
Irradiation
Facility for USA,
Europe, Middle
East and South
East Asian
Countries.
Spices
(A.
Turmeric##)
12.15 2.25
(18.51%)
Rank 2
1.07
(11.37%)
Majority of
the export is
from JNPT.
USA, Iran,
UAE, Malaysia,
Morocco, UK,
Srilanka,
Germany,
Japan, Saudi
Arabia,
Netherlands
USA, Iran,
Malaysia,
UAE,
Germany,
Netherlands,
Japan,
Bangladesh
India,
China,
Myanmar,
Nigeria and
Bangladesh
Europe
(USA, UK,
Germany,
Netherlands)
& Middle
East
Countries.
Irradiation
Facility for USA
&Europe
1.50
(0.50)
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 43
Crop Production# (Lakh
MTs)
Export from
India
(Lakh MTs)**
Current
Destinations**
Major
importing
countries*
Supplier
countries*
Target
Country
Infrastructure
Required
Projection
– Qty.
Lakh MTs
India
(Maharas
htra)
India Maharashtra
(% of India)
Rank in
India
(B. Chilli ##) 23.94 0.0343
(0.14%)
Rank 12
0.444
(18.54%)
Majority of
the export is
from JNPT.
Vietnam,
Thailand, USA,
Srilanka,
Malaysia,
Indonesia,
UAE,
Bangladesh,
China, UK,
Oman, Nepal,
Mexico
USA, UAE,
Srilanka,
Bangladesh,
Malaysia,
Bangladesh,
Chile, China,
Egypt,Ethiopi
a, Greece,
Guatemala,
Indonesia
Mexico,
Thailand,
China,
Jamaica,
Korea,
Malaysia,
Ethiopia
Europe
(USA, UK,
Germany,
Netherlands)
& Middle
East
Countries.
Irradiation
Facility for USA
&Europe
7.00
(0.25)
Floriculture
(Roses,
Jasmine,
Marigold,
Gerbera,
Carnation)
16.59
(loose
flowers)
&
4.84 (cut
flowers)
0.31
(9%)
Rank 5
0.197
(0.92%)
USA,
Netherland,
UK, Germany,
Singapore,
UAE
Germany,
Netherlands,
USA, UK,
France, Japan,
Russia, Italy,
Switzerland,
Belgium,
Austria,
Denmark,
Poland
Netherlands,
Colombia,
Germany,
Ecuador,
Italy,
Kenya,
Belgium,
Spain (India
Ranks 28th)
SEA
Countries,
Europe
(UK,Netherl
ands,
France,
Switzerland)
Export Facility
Center
(Precooling,
Cold storage,
Packhouse,
Grading-Packing
Line/Tables)
0.40
(0.15)
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 44
Crop Production# (Lakh
MTs)
Export from
India
(Lakh MTs)**
Current
Destinations**
Major
importing
countries*
Supplier
countries*
Target
Country
Infrastructure
Required
Projection
– Qty.
Lakh MTs
India
(Maharas
htra)
India Maharashtra
(% of India)
Rank in
India
(116.80 Lakh
MTs)
Vegetables
(Okra, Green
Chilli, Brinjal,
Drumsticks,
Curry Leaves,
Bitter Gourd,
Bottle Gourd,
Cabbage,
Cauliflower)
1750.08 103.61
(6%)
Rank 6
7.21
(0.41%)
(7th Rank in
the world)
Middle East
Countries,
South East
Asian
Countries, UK,
Germany
USA,
Germany, UK,
India, France,
Canada,
Netherlands,
Japan,
Vietnam,
Belgium
($75.2 Billion
= Rs. 526400
Crores)
China,
USA,
Germany,
Netherlands,
Japan,
Framce,
India, Italy,
UK, Spain,
Belgium
(Where the
Indian ethnic
population is
Considerable
– More than
1 Lakh)
i.e. USA,
Saudi
Arabia,
Nepal, UAE,
Export Facility
Center
(Precooling,
Cold storage,
Packhouse,
Grading-Packing
Line/Tables)
15.00
(4.00)
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 45
Crop Production# (Lakh
MTs)
Export from
India
(Lakh MTs)**
Current
Destinations**
Major
importing
countries*
Supplier
countries*
Target
Country
Infrastructure
Required
Projection
– Qty.
Lakh MTs
India
(Maharas
htra)
India Maharashtra
(% of India)
Rank in
India
Malaysia,
United
Kingdom,
Canada,
Myanmar,
Oman, Sri
Lanka,
Kuwait,
Qatar,
Singapore,
Germany,
Bahrain,
Philippines,
Italy,
Netherlands,
Indonesia.
Non-Basmati
Rice
75.99
(Rs. 21186
Crores)
Nepal , Benin,
Senegal,
Bangladesh Pr,
and Guinea,
Bangladesh,
Nepal,
Srilanka,
African
India, China Middle East
Countries,
SAE
Countries,
African
Cleaning,
Sorting (Sortex),
Grading and
Packing line,
100
(10.00)
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 46
Crop Production# (Lakh
MTs)
Export from
India
(Lakh MTs)**
Current
Destinations**
Major
importing
countries*
Supplier
countries*
Target
Country
Infrastructure
Required
Projection
– Qty.
Lakh MTs
India
(Maharas
htra)
India Maharashtra
(% of India)
Rank in
India
UAE Countries Countries Packhouse.
* COMTRADE, United Nations.
** DGCIS, GoI.
# National Horticulture Board– 2016.
## Spices Board 2017.
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 47
Annexure – 1
Potential of Maharashtra:
A. Production:
a. Fruits & Vegetables:
Produce Production in Lakh MTs Maharashtra’s
Share %
Rank in
IndiaIndia Maharashtra
Grapes 25.95 21.60 83 1
Pomegranate 13.50 9.50 70 1
Onion 194.00 58.7 30 1
Banana 297.30 48.30 16 2
Oranges/Citrus 100.90 16.30 16 2
Mango 184.30 12.10 7 6
Total Fruits 812.90 97.90 12 2
Total Vegetables 1621.90 80.00 5 8
b. Cereals:
Crop Production in Lakh MT Maharashtra’s
Share %
Rank
India Maharashtra
Jowar 44.1 13.1 29.71 1
Soybean 85.9 21 24.45 2
Tur 24.6 4.7 19.11 2
Gram 71.7 7.3 10.18 4
Maize 218.1 15.1 6.92 6
Bajara 80.6 3.4 4.22 6
Rice 1043.2 26.3 2.52 15
Wheat 935 7.6 0.81 10
B. Export :
a. Fruits:
Crops
India Maharashtra
Maharashtra’
s Share (%) RankQty.
(MT)
Value
(Rs. In
Crores)
Qty. (MT) Value (Rs.
In Crores)
Grape 210220 2289 200203 2106 95 1st
Mango 49178 382 35343 309 72 1st
Pomegranate 47335 538 32652 412 69 1st
Banana 101309 349 44558 149 44 1st
Sapota 1601 9 1562 9 97 1st
Custard Apple 779 7 754 7 97 1st
Papya 9984 42 6655 30 67 1st
Mango pulp 110924 674 20659 156 19 3rd
Other Fresh
Fruits 177866 686 50176 225 28 2nd
Other processed
fruits 391284 3405 119043 1070 30 2nd
Draft Agriculture Export Policy (AEP) of Maharashtra State Page 48
b. Vegetables:
Crops
India Maharashtra
Maharashtra’s
Share (%) RankQty.
(MT)
Value
(Rs. In
Crores)
Qty (MT) Value (Rs.
In Crores)
Onion 1588978 3088 1054618 1971.7 66 1st
Green Chilli 44897 220 33948 193.22 76 1st
Garlic 23999 145 15799 96 66 1st
Other vegetable 18464 104 4378 27.3 24 1st
Sweet corn 13836 65 11837 52 86 1st
Okra 2992 33 2115 20.9 71 1st
cucumber 484 2 441 1.5 91 1st
Bottle gourd 60 4 43 2.8 72 1st
Mixed
vegetable 147653 672 28756 170 19 2nd
c. Cereals:
Crops
India Maharashtra
Maharashtra
’s Share (%) RankQty.
(MT)
Value
(Rs. In
Crores)
Qty (MT) Qty. (MT)
Maize 569296 1030 124213 213 22 2nd
Non-Basmati
Rice 6820772 17145 761459 1972 11 3rd
Pulses 124882 1140 78495 714 63 1st
Other cereals 168638 396 40560 104 24 1st
